Can open source code be a lead magnet? It sure can! Creating open source projects within the community that integrates your product (think freemium subscriptions) is definitely a viable way to generate qualified leads for your business! Open source lead magnets can be things like: * Boilerplates (like the Remix Grunge
On a client call recently, a technical founder asked me, "What's a lead magnet?" Marketing and sales often frustrate developers because it's very buzzwordy. A lead magnet is the "carrot on a stick" method to entice someone to enter your sales funnel
A public open source product is a window (or VIEW for you SQL nerds) into your internal culture. It's part of your brand. Lurkers and potential contributors will be watching how you work with new first-time contributors and interact with community members. It's important to set
In sales there's a term used, the "economic buyer" aka they who hold the wallet. So for a developer tooling product, the economic buyer is likely a director, CTO or other kind of leader who will make the purchase. A developer within a company, on the
It's not about: * Posting on social media * Going to conferences * Writing articles * Making videos * Putting on events * Hosting a workshop * Creating courses Those are your activities. Just like pizza crust is the vehicle for garlic sauce, these activities deliver some desired state (the tasty garlic sauce in my
Are you treating live events like in-person events? Stop limiting yourself! Live events offer more scale and interaction than in-person events. With in-person, there's an "interactive tipping point" where you'll never be able to involve everyone. With a live event, everyone's connected,
