Developers will be the first to sneer at the exchange-email-for-a-url lead magnet because they will (rightly) point out: you don't need my G-D email to download a file. What might make sense to be gated by email? * email-based courses * open source boilerplates * membership signup * web-based content * platform content
Can open source code be a lead magnet? It sure can! Creating open source projects within the community that integrates your product (think freemium subscriptions) is definitely a viable way to generate qualified leads for your business! Open source lead magnets can be things like: * Boilerplates (like the Remix Grunge
On a client call recently, a technical founder asked me, "What's a lead magnet?" Marketing and sales often frustrate developers because it's very buzzwordy. A lead magnet is the "carrot on a stick" method to entice someone to enter your sales funnel
A public open source product is a window (or VIEW for you SQL nerds) into your internal culture. It's part of your brand. Lurkers and potential contributors will be watching how you work with new first-time contributors and interact with community members. It's important to set
In sales there's a term used, the "economic buyer" aka they who hold the wallet. So for a developer tooling product, the economic buyer is likely a director, CTO or other kind of leader who will make the purchase. A developer within a company, on the
It's not about: * Posting on social media * Going to conferences * Writing articles * Making videos * Putting on events * Hosting a workshop * Creating courses Those are your activities. Just like pizza crust is the vehicle for garlic sauce, these activities deliver some desired state (the tasty garlic sauce in my
