Marketing to developers is like pizza crust and garlic sauce

It's not about:

  • Posting on social media
  • Going to conferences
  • Writing articles
  • Making videos
  • Putting on events
  • Hosting a workshop
  • Creating courses

Those are your activities.

Just like pizza crust is the vehicle for garlic sauce, these activities deliver some desired state (the tasty garlic sauce in my mouth without looking like a freak just using a spoon).

What is the desired state for a developer and how does using your product get them there?

That's what your marketing is for, to uncover that. Once you know, the trick is in getting them there without it "feeling" like marketing. That's where DevEd comes in.


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