Lovely DevEd by Kamran Ayub

Wouldn't more devs using your tool be lovely?

I'm a consulting developer experience engineer and educator who helps developer tools accelerate adoption. I can lower your initial learning curve so developers can get to Hello World faster and start building cool stuff with your APIs and SDKs.

Let's chat

Make your DevTool... easy.

Whether you are just starting out with new docs, are implementing a developer learning platform, or your tool is growing in complexity, having an experienced outside third-party on your team can be invaluable for ensuring developers don't get frustrated when learning your product.

Did you know that the ideal Time to Hello World is under 5 minutes? A poor onboarding experience causes developers to get frustrated and abandon your product for a competitor.

Together we can assess your onboarding experience and see where the gaps are that might be preventing developers from adopting your product. The signup flow for your product needs to be dead simple. You might need to offer multiple framework starters and language integrations for different markets. Developers are clamoring for more video content, demos, samples, and ways to learn. There are seemingly endless cloud vendors and frontend framework permutations to integrate with.

Are you maximizing your developer content marketing ROI? Investing in content marketing is effective at driving awareness but it doesn't matter how many developers you drive to your product if they can't easily get started with it. Your onboarding is the critical path to adoption.

Friction in learning reduces the adoption rate of your product, just as every increase in page load speed reduces conversion for retailers.

Are you ready to rm -rf the friction in your onboarding?

Onboarding DX Audit

Do developers get stuck when learning your tool?

Get developers to Hello World in 5 minutes (or less). Unlock the full potential of your developer tool with a personalized friction audit, delivered in just 2 weeks for $1,500.

Onboarding Video Education & Marketing

Are developers asking for more in-depth onboarding education?

Developers are expecting richer learning formats beyond written content. Get a custom, professionally produced video course to create more engaging and effective developer onboarding to lower your initial learning curve. I can work with your team, community ambassadors, or external SMEs to incorporate your positioning, branding, and unique product features into an introductory video course or technology marketing course to attract more qualified leads.

Onboarding Games

Do you want to make your boring tech sound amazing?

Outshine your competition with a gamified onboarding experience. Gamification and game-based learning have been shown to be 60% more engaging than traditional training in corporate contexts and lead to 7.5X higher retention through active learning methods.

Sabrina Globus's photo

“As a database company, content was a big void for us. Our product is hard to explain and requires a lot of technical depth. The only person in the company who could write about it was our CEO. When we saw Kamran had created a Pluralsight course around our product, we reached out to him to help us with our developer marketing and education.

Kamran has simplified complex features clearly and understandably for my team internally and our community. He has helped us design more engaging technical content and education through his excellent writing and communication skills and use of examples. He always puts a lot of thought, creativity, and research into his work which gets received really well by our developers and customers.

We expressed a need to create a product roadmap on a tight timeline to share with customers or prospects at an important industry conference. Kamran got us together to understand our value proposition more deeply on a business and technical level, he met with leaders across the org to understand upcoming features more deeply, and the end result was superb. Everyone was happy with it! We consistently get complimented on our roadmap presentation by Fortune 500 customers and prospects in meetings, and it's really improved our sales conversations with them.

Kamran shares his developer's mindset and we trust his advice and insight. He encouraged us to build a strong community over time which helped us increase participation. He's helped us navigate sponsorships and conferences to get better-quality leads. He's helped us create quality demos, especially regarding frontend technology in which we aren't experts. I've never found him to ill-advise me and believe me I've come across many of those types of consultants.

I personally expressed in our management meeting that no one in our company could provide such high-quality content, presentations, and videos.

Need something a little more... gourmet?

I also work with clients on custom DevEd and marketing engagements to help accelerate developer adoption.

I send 1-minute emails every weekday to DevRel leaders that will help you remove barriers to developer adoption.

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Every other week, I sit down and chat with world-class educators and developer content creators to share strategies and tactics on how to grow developer adoption through exceptional learning experiences.

Listen to the DevEducate podcast »

Higher DevEd (Developer Marketing Alliance Drop-In, Feb 15)
In this session, I discuss what Higher DevEd is, how it helps with marketing, and the differences between product vs. technical marketing.

View my work »

Meet Your Chef

I'm Kamran!

I make developer tool onboarding easy so companies can accelerate developer adoption. I believe that better developer education is a skeleton key that unlocks growth, whether that's through lowering the learning curve, upskilling developers in their careers, or creating immersive learning experiences.

I host the DevEducate podcast and have a newsletter on developer onboarding which has been featured in the Developer Avocados Weekly and DevRel Weekly newsletters. 🥑🍏

I’ve upskilled over 12,000+ professional developers through my Pluralsight video training on DevTools like React, Cypress, Ionic Framework, Gatsby.js, and GitHub. My Microsoft Azure courses were part of the AZ-204 certification learning path.

I used to build and design enterprise developer tools and was a tech lead on developer experience & enablement teams scaling million-visitor brand websites at Fortune 500 companies like Target and General Mills. My contributions have not only increased developer satisfaction but also increased the speed to market for both internal enterprise apps and consumer-facing product experiences. I once won the Moonshot Award during Target's Innovation Week where I led a team that proposed a bet-the-business innovation to Target stores. I'd tell you what it was but I'd have to kill you.

I've shipped 9 web games on the side. One of the games was the #1 web game in the Ludum Dare 31 Game Jam and made it into the top 2% overall. Not bad for 72 hours.

I love to teach developers and I routinely speak at international conferences like React Summit and NDC on technology topics. But, fun fact: my top-rated talk that I give multiple times per year is actually my personal finance talk where I teach developers how to manage their money better.

I'm a dork, I love RPGs and home DIY, and I live in Minnesota where I work when it's cold out and take summers off with my kids for the 3 months it lasts.

Learn more about me »