You've followed the B2B marketing playbook and dutifully created blog posts, articles, product videos, eBooks, whitepapers, and case studies. You're successfully driving traffic to your assets but they STILL fall flat with your technical audience. Those darn developers!

Sometimes you look up and scream into the night:

• "Why won't they enter their real email address into our leadgen forms?!"
• "Why won't they download my gated content?!"
• "Why won't they leave a comment... or four?!"
• "Why won't they book a call with our amazing SDRs?!"
• "We wrote the 400 blog posts, where are the results?!"

Basically, you don't have a traffic problem; you've got a conversion problem.

Attract and activate more developers with open source lead magnets.

Open source lead magnets are assets like templates, on-demand video, live tutorials, interactive demos, and toolkits, which developers can explore at their own pace – leading to higher conversion rates and higher engagement. By leveraging open source platforms like GitHub, you not only get richer data about your audience, but you also increase reach, discoverability, and community participation.

High-conversion, high-engagement developer marketing in all forms requires both the technical expertise and the communication skills to explain complex concepts in compelling terms for your audience. That's hard to come by, reliably.

Get help from a seasoned software architect and developer educator.

With over 20 years in IT as a practitioner and tech trainer, I can be your technical marketing partner to help you get better results with your developer-facing lead magnets.

What to Expect

Here's how I typically engage with new clients:

1. You schedule a free initial consult, and we go over your situation.
2. I ask a lot of questions. Like, a lot.
3. If I think an open source lead magnet is the right solution, we begin with a fixed-fee discovery project. This allows us to test the waters, provides a fixed scope/duration, and de-risks the implementation phase.
4. I help you form a strategy and plan to solve your conversion issues. My process involves audience research, speaking to leadership / SMEs, speaking to customers, and a 2-day design workshop.
5. This may take between 2-6 weeks, depending on availability and scheduling.
6. By the end, you'll know exactly what needs to be done, how to do it, and who's doing it.

Ready to ditch that low-conversion content? Click the button below to schedule your free initial call.

_{I promise not to get "sales-y." If I don't think it's a good fit, I'll try to refer you to folks who might be better positioned to help you.}

“No one in our company could provide such high-quality content, presentations, and videos.”

— Sabrina Globus, VP of Marketing at RavenDB

“Kamran ranks among the top in terms of his commitment to educating and leveling up his peers.”

— Anders Johnson, Principal Engineer at Target

Still not sure?

No problem, here are some ways to stay in touch with me async.

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Featured Media

Higher DevEd (Developer Marketing Alliance Drop-In, Feb 15)

In this session, I discuss what Higher DevEd is, how it helps with marketing, and the differences between product vs. technical marketing.

YouTube

Pluralsight Clips

Clips from my various Pluralsight courses covering Open Source, GitHub, Azure, Gatsby.js, Cypress, Ionic Framework, RavenDB, Docker, and Progressive Web Apps.

YouTube

Hi, I'm Kamran 👋