Developers will be the first to sneer at the exchange-email-for-a-url lead magnet because they will (rightly) point out: you don't need my G-D email to download a file.

What might make sense to be gated by email?

  • email-based courses
  • open source boilerplates
  • membership signup
  • web-based content
  • platform content (like Gumroad)

A downloadable file isn't the worst thing you can do but there are plenty of other ways that will seem less... lazy.

Developers dislike low-effort lead magnets

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