Can open source code be a lead magnet? It sure can! Creating open source projects within the community that integrates your product (think freemium subscriptions) is definitely a viable way to generate qualified leads for your business!
Open source lead magnets can be things like:
- Boilerplates (like the Remix Grunge Stack with DynamoDB)
- Third-party plugins (like the Gatsby + Contentful source plugin that showcases Contentful CMS + Gatsby Cloud)
- Real-world sample apps (like the Cypress RWA that showcases CI/CD with Cypress Dashboard)
These are not only a great way to get your team involved in the broader community but they can educate developers, drive awareness and tie into your overall business strategy.
True story: for my Gatsby course, I built the sample using Contentful CMS simply because it was the easiest to integrate and get started with. It wasn't the point of the course so I needed something that wouldn't get in the way of me teaching Gatsby. Now when I think of a headless CMS provider, I think of Contentful!
The best part is that it never felt like I was being marketed or sold to. It was just making my life easier. 😎