What do you call a clip of a TV show or movie, where the audio is replaced by funny captions? A cinememe! I love these because they take care of one huge issue in video production – the video. And let you focus entirely on the content (which normally involves writing
Here's a fresh example of umami content. This is the first episode of a fake show created for Pluralsight's rebranding effort, produced as an Office-style mockumentary ("fake company, real problems"): I've watched the whole series and I love it. The videos are entertaining, well-produced, and have relatable humor for technologists.
There needs to be a word for the traditional form of marketing that turns off developers and IT folks. What about sharketing? I was going to call it barketing except apparently, that's marketing for vets. And that's cool. When you read that, if you immediately think of getting eaten by
Mr. Rogers would likely agree that guest posting is like bringing food over to a neighbor's. It's a lovely way to meet people and reach adjacent audiences to yours. Almost always, a quality guest post will attract people to your site for as long as it lives. This is a
If questions are like coupons then XTREME couponing is like... answering tons of questions (no, like, tons). You know what I'm talking about. When Nana is holding up the line with her fanny pack bursting with coupons and you're like C'MON NANA, THIS IS EMBARRASSING. It's a tactic to drive
Coupons are something you have to apply intentionally to get the discount. You usually need to be on the lookout for them. In content marketing, questions are like coupons. Redeem them by dropping an answer apple and you get store credit on buying attention – developers are willing to pay you
