Creating content and marketing to developers without positioning or messaging is like driving up in a white van with fire decals with the words "BLAZING FAST," asking which devs care to hop on in, and they immediately report you for kidnapping. And you're like, "What am I doing wrong?!" 🤦♂️ Have
I see a lot of questions about launching on ProductHunt in the developer marketing communities I'm in, so I thought I'd keep a running tab on some good resources I've come across in the dev tools space. The Only Guide You Will Ever Need for a Successful Product Hunt LaunchIf
You need to create tension to tell a good story, inspire someone to action, and get them to pay attention. And not just any old tension: generous tension. A concept I learned from one of my favorite (copy)writers, Margo Aaron. But what does that look like in practice and
In the previous pour-over part 3, I pointed out that the heating sub-process represents positioning and messaging. So what does the kettle of developer water represent? Clearly, you cannot just take all the city's tap water to brew your coffee. You're taking a slice of the entire market and bringing
Having to read through the text in a content marketing post just to get to the actual code so you can complete the JIRA task is like wanting to just get to the bottom of the page and view the godforsaken recipe so you can make dinner. Have a lovely
A dirty pile of landing pages lying on the floor? Dried copy stuck to the ceiling? An evil onboarding cat – HISSSSSS (BAD kitty, NO)? Stale docs milk in the fridge? Here's the thing... Awareness is great and all, but if your developer house isn't in order, no one's sticking around
