In the previous pour-over part 3, I pointed out that the heating sub-process represents positioning and messaging. So what does the kettle of developer water represent? Clearly, you cannot just take all the city's tap water to brew your coffee. You're taking a slice of the entire market and bringing
Having to read through the text in a content marketing post just to get to the actual code so you can complete the JIRA task is like wanting to just get to the bottom of the page and view the godforsaken recipe so you can make dinner. Have a lovely
A dirty pile of landing pages lying on the floor? Dried copy stuck to the ceiling? An evil onboarding cat – HISSSSSS (BAD kitty, NO)? Stale docs milk in the fridge? Here's the thing... Awareness is great and all, but if your developer house isn't in order, no one's sticking around
The easiest place to start when creating content is from our POV – to be self-centered. How can our product be used with X? How can we make people aware of feature Y? How do we drive people to this landing page? You know you suffer from this if most of
What do you call a clip of a TV show or movie, where the audio is replaced by funny captions? A cinememe! I love these because they take care of one huge issue in video production – the video. And let you focus entirely on the content (which normally involves writing
Here's a fresh example of umami content. This is the first episode of a fake show created for Pluralsight's rebranding effort, produced as an Office-style mockumentary ("fake company, real problems"): I've watched the whole series and I love it. The videos are entertaining, well-produced, and have relatable humor for technologists.
