In 2011, Amazon found that every 1-second increase in page load speed cut conversions by 5%. Gatsby recently featured an auto dealer agency that discovered that "every extra second of page load time increases the bounce rate by roughly 1.5% and decreases session duration by about 10%."
When you drive awareness and leads, that's like letting Mario know that Princess Peach is in trouble. Please help save her! Saving Princess Peach is a deeply desirable outcome for Mario so he is happy (nay, eager) to jump into action. Imagine if Toad came to Mario and
Most of us can't cook as well as Gordon Ramsay. That's why recipes have difficulty levels. You have to start with eggs before getting to slow-roasted rosemary lamb chops. Not every developer or decision-maker will understand what you're trying to teach them which is
When you're cooking, recipes assume you have prerequisite knowledge – they don't explain every little technique ("Put it in the broiler for 5 minutes" vs. "Put in the broiler, which is a mode your oven can go into that heats food with a flame
Yesterday I said that communicating a strategy without including the actual challenge being targeted is like asking, "What's for dinner?" and the answer is, "Lasagna. And it has to be ready by 6pm sharp." But... why? Articulating the why is part of diagnosing the
If I asked you what your current documentation strategy is, and you said: "We are planning to cover all major features in our docs by Q1 next year." You didn't tell me your strategy – just what you're doing this quarter. It doesn't
