There needs to be a word for the traditional form of marketing that turns off developers and IT folks.

What about sharketing?

I was going to call it barketing except apparently, that's marketing for vets. And that's cool.

When you read that, if you immediately think of getting eaten by a shark then it's working.

Nobody wants to get eaten by a shark.

Have a lovely day,


Ditch content that doesn't convert.

Hi 👋 I'm Kamran. I help B2B tech companies fix low conversion rates with open source lead magnets so they can attract and activate more developers that use their products.
Sign up