Lovely Chef Vishal wrote in with a reply to a recent message giving me some great feedback (shared with permission, bold mine): "I would rather say in DevRel, we would not sell at all and it is rather a by-product of the efforts we put in through education, inspiration,
Happy Friday, I hope you have a great weekend. Here's a little anecdote to send you off. One time at my first company I was tasked with designing an artifact and CI/CD architecture. This must have been nearly 10 years ago. I was evaluating about 5-6 different
Someone who paid for my humble little SaaS product told me the reason directly: I like what you're doing and want to support it The answer is there in plain sight: like. In DevRel, you sell developers on your product – through education, inspiration, outreach, community, etc. How do
Developers will be the first to sneer at the exchange-email-for-a-url lead magnet because they will (rightly) point out: you don't need my G-D email to download a file. What might make sense to be gated by email? * email-based courses * open source boilerplates * membership signup * web-based content * platform content
Can open source code be a lead magnet? It sure can! Creating open source projects within the community that integrates your product (think freemium subscriptions) is definitely a viable way to generate qualified leads for your business! Open source lead magnets can be things like: * Boilerplates (like the Remix Grunge
On a client call recently, a technical founder asked me, "What's a lead magnet?" Marketing and sales often frustrate developers because it's very buzzwordy. A lead magnet is the "carrot on a stick" method to entice someone to enter your sales funnel
