Developers and barber poles 💈
Did you know that rotating helix thingy outside barber shops is called a barber's pole? It's something you see but you don't see it, right? It's enough to signal you're in the right place but that's as deep
Kamran Ayub
Very Good Webinars don't sell
They educate. Inspire. Help. Inform. Celebrate. Include. Question. Explain. Demo. Answer. Explore. In other words, they build trust. They don't sell... until the very, very end. IF at all. The content itself is the persuasive factor. Here's just one example of a Very Good Webinar.
Are you making a good first impression?
You know the saying, "The first impression is the last impression." For someone using your product or open source project and learning it the very first time, is it any good? How do you know? Are you measuring it? How do you measure what "good" is?
First-time Learning Experience (FTLX)
Your first-time learning experience (FTLX) is an owned experience you create that teaches users how to use your product. This would be something like: * In-app onboarding * Course * Quickstart tutorial * Sample app * Readme There's another adjacent term, first-time user experience. That is used within the product context. I'
The passive ROI of conference booths
It might be nice if people stopped by to chat with your advocates or team at the conference booth. But conferences are busy, noisy, and often create circumstances that uh... aren't great for interaction. I can think of tons of situations where I couldn't easily interact:
Live events, live streams, webinars, Twitter Spaces, Insta Live, oh my
What's the heck's the difference?! Well, I don't think it's about one-way or two-way interaction – every platform can basically work both ways. Instead, I think each type of event evokes a vibe: * A live event's vibe is electric, there'
