Once you have a piece of content, you've baked a cake. Now you can take this cake and slice it up. Serve those slices to different channels to reach new audiences. Some get smaller pieces, some get bigger pieces. Serve a slice of webinar as a YouTube short.
Did you know that rotating helix thingy outside barber shops is called a barber's pole? It's something you see but you don't see it, right? It's enough to signal you're in the right place but that's as deep
They educate. Inspire. Help. Inform. Celebrate. Include. Question. Explain. Demo. Answer. Explore. In other words, they build trust. They don't sell... until the very, very end. IF at all. The content itself is the persuasive factor. Here's just one example of a Very Good Webinar.
You know the saying, "The first impression is the last impression." For someone using your product or open source project and learning it the very first time, is it any good? How do you know? Are you measuring it? How do you measure what "good" is?
Your first-time learning experience (FTLX) is an owned experience you create that teaches users how to use your product. This would be something like: * In-app onboarding * Course * Quickstart tutorial * Sample app * Readme There's another adjacent term, first-time user experience. That is used within the product context. I'
It might be nice if people stopped by to chat with your advocates or team at the conference booth. But conferences are busy, noisy, and often create circumstances that uh... aren't great for interaction. I can think of tons of situations where I couldn't easily interact:
