Once you have a piece of content, you've baked a cake. Now you can take this cake and slice it up. Serve those slices to different channels to reach new audiences. Some get smaller pieces, some get bigger pieces.

Serve a slice of webinar as a YouTube short.

Serve a slice of podcast as an Instagram reel with captions.

Serve a slice of talk as a Twitter quote.

Serve a slice of article as a LinkedIn post.

Don't serve people a mouthful of frosting (unless they're kids).

Serve them a lovely piece of cake instead that will leave them satisfied.


Slicing a content cake

Ditch content that doesn't convert.

Hi 👋 I'm Kamran. I help B2B tech companies fix low conversion rates with open source lead magnets so they can attract and activate more developers that use their products.
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