Transforming content is like baking an apple pie. The apples combine with other ingredients to become something new – but the apples are still there. Their soul is preserved. You cannot bake a strawberry rhubarb pie with apples. Baking takes time and effort. Think about lyrics: taking music and turning it
Content can be produced in one format and then converted to another format. Like converting WAV to MP3, to the consumer it sounds, looks, and feels (basically) the same. Convert a set of blog posts into an ebook. Convert a conference talk into a webinar. Convert a podcast episode into
When a song gets a remix it's still a song. Anything could change: genre, lyrics, instruments, melody – there aren't really any rules except one: it is derived from the original. Its essence remains intact. You can think of your content the same way – once you release
Once you have a piece of content, you've baked a cake. Now you can take this cake and slice it up. Serve those slices to different channels to reach new audiences. Some get smaller pieces, some get bigger pieces. Serve a slice of webinar as a YouTube short.
