They educate. Inspire. Help. Inform. Celebrate. Include. Question. Explain. Demo. Answer. Explore.
In other words, they build trust.
They don't sell... until the very, very end. IF at all.
The content itself is the persuasive factor.
Here's just one example of a Very Good Webinar.
Very Good Webinars don't sell
Wouldn't more devs using your tool be lovely?
I'm a consulting developer experience engineer and educator who helps developer tools accelerate adoption. I can lower your initial learning curve so developers can get to Hello World faster and start building cool stuff with your APIs and SDKs.
jamie@example.com
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