If a restaurant has kinks in the system, you get your food cold, late, or just plain wrong. If those kinks don't get worked out, customers walk out the door. How is your system doing for content marketing and production? Are people working with each other? Front-of-house and
If you're smart about what recipes you cook (like my wife is), you might have leftovers. What are leftovers good for? Oh, a lot. The kids are angry you stopped their podcast in the car and are jumping all over the couches – which you TOLD them not to
Yesterday I said that transforming content apples into apple pies takes time but it doesn't have to take all the time in the world. One way to save time is by sharing ingredients. Content creation is a process. To write an article, you'll do some activities:
Sorry but no amount of SEO will polish your content turds.
Can open source code be a lead magnet? It sure can! Creating open source projects within the community that integrates your product (think freemium subscriptions) is definitely a viable way to generate qualified leads for your business! Open source lead magnets can be things like: * Boilerplates (like the Remix Grunge
In sales there's a term used, the "economic buyer" aka they who hold the wallet. So for a developer tooling product, the economic buyer is likely a director, CTO or other kind of leader who will make the purchase. A developer within a company, on the
