There needs to be a word for the traditional form of marketing that turns off developers and IT folks. What about sharketing? I was going to call it barketing except apparently, that's marketing for vets. And that's cool. When you read that, if you immediately think
Mr. Rogers would likely agree that guest posting is like bringing food over to a neighbor's. It's a lovely way to meet people and reach adjacent audiences to yours. Almost always, a quality guest post will attract people to your site for as long as it
If questions are like coupons then XTREME couponing is like... answering tons of questions (no, like, tons). You know what I'm talking about. When Nana is holding up the line with her fanny pack bursting with coupons and you're like C'MON NANA, THIS IS
Coupons are something you have to apply intentionally to get the discount. You usually need to be on the lookout for them. In content marketing, questions are like coupons. Redeem them by dropping an answer apple and you get store credit on buying attention – developers are willing to pay you
I mentioned the other day that trending topics or news is like having a sale – a sale on knowledge acquisition, topics, audience targeting, and other content inputs, in other words, a tactic to spend less on the ingredients to cook your meals. But what type of content sales are there?
Saying you are marketing to "developers" is like saying you are marketing to "doctors." Which of the 68+ kinds of doctors, exactly? Have a lovely day, Kamran
