In games, when you view the game from the perspective of the player, only seeing their gun or arms, that's called a "first-person view." That's why FPS stands for first-person shooter, like Halo or Call of Duty. When you can see your character as
“No plan survives first contact with the enemy.” – Attributed to Helmuth von Moltke (“The Elder”), 1800-1891 It's the same with messaging. Except "the enemy" is exactly the opposite of how to think about the developers you are helping. Before even writing any copy, talk with your
When you write a piece of fan fiction, that's writing. It asks nothing of the reader accept to take it in and (hopefully?) create a best-selling vampire franchise out of it. When you write the email that invites people to your annual Harry Potter marathon, that's
As we were driving out of a small town today, a chalkboard sign posted outside caught my eye. Do you want to know why? I knew exactly who it was for (and what it wanted them to do). It said: It's not windy in here ⬅️ I knew it
