One example of umami content is DevEd microsites – these are dedicated sites that teach a specific topic or concept and don't involve more than a few pages (but are packed with value).

Jeremy Thomas is the creator of Bulma, a free open-source CSS framework used by over 80,000 developers.

He's using education as marketing by creating value-packed microsites for the community:

CSS Reference
CSS Reference is a free visual guide to CSS. It features the most popular properties, and explains them with illustrated and animated examples.
HTML Reference
A free guide to all HTML elements and attributes.
A free tutorial to learn HTML and CSS
MarkSheet is a free tutorial to learn HTML and CSS. It’s short (just as long as a 50 page book), simple (for everyone: beginners, designers, developers), and free (as in ‘free beer’ and ‘free speech’). It consists of 50 lessons across 4 chapters, covering the Web, HTML5, CSS3, and Sass.

These don't seem like marketing because it's education – and that's the point. Developers respond to this, they don't respond to sharketing.

This tweet includes BOTH Jeremy's links, with over 8,200 likes, 2,000 RTs, and over 100+ comments. And that's just the first result I found.

What's fun is that you can be super creative with these microsites, like this tutorial that builds on itself at each step by changing the actual web page:

Web Design in 4 minutes
Learn the basics of web design in 4 minutes with this interactive tutorial.

And ends with a call-to-action for Jeremy's e-book.

Does it work?

Just glancing at his e-book sales page:

Already downloaded 10,000+ times across 68 countries across 6 continents.

I'll say it does.

Have a lovely day,
Kamran

DevEd microsites have umami