In 2005, a flock of 1,500 sheep jumped off a cliff to their wooly doom.

How come?

Because sheep follow the leader. One started it and the rest followed.


If your competitor jumped off a cliff, would you follow?


Then how do you know they aren't the head sheep right now?

When creating a strategy, if you can poke your head above the flock and see the cliff ahead, you have the opportunity to choose a different course that could save you some pain.

Have a lovely day,

PS. Hey, at least your fall might be cushy.

A wooly doom

Ditch content that doesn't convert.

Hi 👋 I'm Kamran. I help B2B tech companies fix low conversion rates with open source lead magnets so they can attract and activate more developers that use their products.
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