In 2005, a flock of 1,500 sheep jumped off a cliff to their wooly doom.
Because sheep follow the leader. One started it and the rest followed.
If your competitor jumped off a cliff, would you follow?
Then how do you know they aren't the head sheep right now?
When creating a strategy, if you can poke your head above the flock and see the cliff ahead, you have the opportunity to choose a different course that could save you some pain.
Have a lovely day,
PS. Hey, at least your fall might be cushy.