Creating content and marketing to developers without positioning or messaging is like driving up in a white van with fire decals with the words "BLAZING FAST," asking which devs care to hop on in, and they immediately report you for kidnapping. And you're like, "What
I see a lot of questions about launching on ProductHunt in the developer marketing communities I'm in, so I thought I'd keep a running tab on some good resources I've come across in the dev tools space. GitHub - fmerian/awesome-product-hunt: awesome developer tools
Working on technical content means that you usually need to show real code. But other times, you need to show something that looks like code but isn't – faux code. These are super useful in explainer-style videos where you want to use placeholder code and not distract viewers with
You need to create tension to tell a good story, inspire someone to action, and get them to pay attention. And not just any old tension: generous tension. A concept I learned from one of my favorite (copy)writers, Margo Aaron. But what does that look like in practice and
Here are two video stats from the top 2 Pluralsight clips I posted on YT. They are different in length; one is 6 minutes the other is 3. Both are informational-style videos. Notice how one has a marked drop-off in viewing retention, whereas the other has a well-sustained viewing retention:
There's not an "ideal" video length, but there are guidelines. TechSmith (creators of Camtasia) found the preference by viewers falls into two primary buckets: 3-6 minutes and 10-19 minutes. When planning videos, I usually have "explainers" (informational) be less than 6 minutes long. "
