Coupons are something you have to apply intentionally to get the discount. You usually need to be on the lookout for them.

In content marketing, questions are like coupons. Redeem them by dropping an answer apple and you get store credit on buying attention – developers are willing to pay you (and your brand) some attention if they find your answer helpful.

Coupons also tend to expire – store credit usually lasts.

Have a lovely day,
Kamran