Imagine getting a developer to check out your product simply because you helped them out in a lovely way.

One way is by dropping valuable knowledge. Like Newton's Apple – an answer apple 🍏 – something that answers their question where they have an epiphany and get a ton of value.

Here are the guidelines:

  1. Drop in a place where your target audience hangs out
  2. Drop in a place where you can write 1,000+ words (almost a full article) as an answer.
  3. Given with no expectation of return favor.
  4. Done in a lovely way, not a salesy way.

Why do this?

  • It builds credibility and trust with that person. If they find your answer valuable, they will check your profile out. They'll see what you do and if they think you're cool, they might follow you or RT your answer.
  • It builds credibility and trust with other people, the ones watching. If they find your answer valuable, they will check your profile out. They'll see what you do and if they think you're cool, they might follow you or RT your answer.

So what's the lovely way?

I suggest using the assets you have – your technical founder, a respected team member, etc. – versus a brand account unless it has lots of followers already. Your visible team members could mention you in their profile bios or have a pinned post that describes what they do.

IF you want to do it from your brand account, be generous and don't spam links. Do a tweet thread on something super frustrating that your audience will resonate with and give them valuable advice and MAYBE (maybe) on the last tweet, include a link to something exactly relevant in your docs or guides or tutorials that's related (not to your G-D homepage – people will click your profile for that).

Stop spamming links and start dropping answer apples on your developer audience and inspire them. In exchange, you'll slowly build trust and credibility as a solution that will serve them.

Have a lovely day,
Kamran

PS. Dan Abramov (React) is known to be droppin' answer apples all over the place.

PPS. The brand account for Digital Ocean has 227k followers and even though DO is known for its amazing tutorials, link tweets hardly engage. But here's what did.

PPS. There's also a small site where answer apples are lying around just waiting for your team to drop.

Dropping answer apples 🍏 on your audience's heads 🤔