Webinars

Very Good Webinars don't sell

They educate. Inspire. Help. Inform. Celebrate. Include. Question. Explain. Demo. Answer. Explore. In other words, they build trust. They don't sell... until the very, very end. IF at all. The content itself is the persuasive factor. Here's just one example of a Very Good Webinar.

Webinars == conference talks

If you think of webinars more like conference talks (and less like sales events), it makes it easier to understand why they're useful. Teaching at scale. Conferences are platforms that do the marketing for you with the trade-off that you may not get accepted. Once you (or your