When I worked at General Mills, I evaluated a bunch of artifact repository vendors, did all the research, and put together POCs (even bringing in on-site solution engineers). At the end of the day though, it was my manager's decision on which vendor to go with. Not a
In the previous email, I shared how April Dunford says to lead with your unique insight when pitching your product. But how can you uncover insight if you don't really know what it is? Let me share a tip that's worked for us as we work
This week was the Product Marketing Summit, and Richard, the CEO, posted a clip of April Dunford's talk related to her new book, Sales Pitch. If you don't know April, she's a positioning expert, and her previous book Obviously Awesome is a "classic&
Creating content and marketing to developers without positioning or messaging is like driving up in a white van with fire decals with the words "BLAZING FAST," asking which devs care to hop on in, and they immediately report you for kidnapping. And you're like, "What
I see a lot of questions about launching on ProductHunt in the developer marketing communities I'm in, so I thought I'd keep a running tab on some good resources I've come across in the dev tools space. GitHub - fmerian/awesome-product-hunt: awesome developer tools
You need to create tension to tell a good story, inspire someone to action, and get them to pay attention. And not just any old tension: generous tension. A concept I learned from one of my favorite (copy)writers, Margo Aaron. But what does that look like in practice and
