I specifically included competitor comparison info when I made the Time Series feature explainer video for RavenDB. Why? Because that's exactly the info developers evaluating you are researching themselves. Your dev tool doesn't exist in a black box, so don't pretend it does. Know
Yes, creating educational microsites, interactive learning experiences, game-based learning, and involving your community in co-creation is not as convenient as churning out fast food content burgers. That's what makes them valuable. Successful competitors can't be bothered to experiment or invest in creative development beyond articles and
If you rely on AI to create your content for you, you might as well hang a sign outside your dev tool office that resembles a golden arch. "Over 1 Billion Content Burgers Served" Because it's now really easy to generate 1 billion fast food content
Ever had hair in your food? Did that make for a positive or negative impression of the restaurant? Now: how do you think developers react when running into broken links, outdated versions, non-working code examples, a required dependency that wasn't listed, or just plain obtuse explanations of complex
Having to read through the text in a content marketing post just to get to the actual code so you can complete the JIRA task is like wanting to just get to the bottom of the page and view the godforsaken recipe so you can make dinner. Have a lovely
