Yes, creating educational microsites, interactive learning experiences, game-based learning, and involving your community in co-creation is not as convenient as churning out fast food content burgers.
That's what makes them valuable.
Successful competitors can't be bothered to experiment or invest in creative development beyond articles and blog posts (because it "works" and if it ain't broke, why fix it?), which gives you the opportunity to make a different choice to blow them out of the water.
Have a lovely day,