Previously I discussed the invisible sub-process of boiling developer water on the pour-over diagram (email titled, "Developer temperature (Pour-over, part 3)").
As I hoped, this brought up more questions that we can explore together.
Lovely reader Stephen asked:
Can you elaborate on "Evaporated developers"? The phrase is interesting to me.
Stephen is referring to this section here (highlighted) where the water evaporates:
All water evaporates. Even cold water – at a lower rate but it evaporates nonetheless.
In this metaphor, there are multiple stages of evaporation:
- When you heat the water (positioning & messaging)
- As you pour (targeting)
- When the water percolates (bounce rate)
- As it filters down (conversion)
- Over time, it escapes the pot (churn)
At every stage of the developer journey, some will evaporate. It's natural.
Have a lovely day,