In part 2 of the Uncovering your product's unique insight email series, I teased that having developer chats can help you design better developer experiences. How so? You can ask questions related to how people learn. By doing this, you can start to form a picture of how
In the previous email, I shared how April Dunford says to lead with your unique insight when pitching your product. But how can you uncover insight if you don't really know what it is? Let me share a tip that's worked for us as we work
This week was the Product Marketing Summit, and Richard, the CEO, posted a clip of April Dunford's talk related to her new book, Sales Pitch. If you don't know April, she's a positioning expert, and her previous book Obviously Awesome is a "classic&
Some DevEx and DevEd highlights from the recent State of DevRel 2023 report.
In this week’s episode, we unpack the transformative power of illustrations in developer education with David Neal.
Creating content and marketing to developers without positioning or messaging is like driving up in a white van with fire decals with the words "BLAZING FAST," asking which devs care to hop on in, and they immediately report you for kidnapping. And you're like, "What
