You'd think so, right?
Well, yes AND...
Over half of readers of young adult fiction are adults.
What?! How come?
Because people like the emotionally-compelling stories and they're relatable – they see themselves in the characters and situations. These books speak to our human nature. Stories are in our blood, we can't get enough of them. It's how we make sense of our world.
Your brand tells a story. And when your DevEd incorporates that brand narrative, you're making your brand stick in the minds of your ideal audience as they learn about your product – especially if they can see themselves reflected in that narrative.
Have a lovely day,