"Young adults."

You'd think so, right?

Well, yes AND...

Over half of readers of young adult fiction are adults.

What?! How come?

Because people like the emotionally-compelling stories and they're relatable – they see themselves in the characters and situations. These books speak to our human nature. Stories are in our blood, we can't get enough of them. It's how we make sense of our world.

Your brand tells a story. And when your DevEd incorporates that brand narrative, you're making your brand stick in the minds of your ideal audience as they learn about your product – especially if they can see themselves reflected in that narrative.

Have a lovely day,

Who reads young adult fiction books?

Ditch content that doesn't convert.

Hi 👋 I'm Kamran. I help B2B tech companies fix low conversion rates with open source lead magnets so they can attract and activate more developers that use their products.
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