Someone who paid for my humble little SaaS product told me the reason directly:

I like what you're doing and want to support it

The answer is there in plain sight: like.

In DevRel, you sell developers on your product – through education, inspiration, outreach, community, etc.

How do you make it easier?

“Build an audience and turn them into your friends because selling to your friends is easier.” – Todd Gardner

You can listen to episode 1 of the podcast with Todd for more on how to get developers to like you.

Have a lovely day,
Kamran

PS. The podcast is now available on Apple Podcasts. Spread the word!