Let me introduce the Developer Pour-Over, a way to think about how the culture and practices of DevRel really enable developer adoption. The marketing funnel sits on top of an upside-down adoption funnel, and the critical chokepoint in the middle is the DX & UX onboarding and DevEd learning. You
When you build a structure, you need to spend time on getting the foundation right. I know this first-hand building my office in the backyard. The reason is obvious though: you can't build anything without a foundation. And you can't cut corners. Building a level foundation
If you're the alpha, you probably have the resources to hire an army of developer advocates to maintain your dominance. If you're the underdog, it's going to be an uphill battle to take over the pack. Instead, you could leave and find a new
