Technical video packages that help developers quickly start building and scaling with your dev tool
Help developers succeed with professional, custom video explainers, tutorials, or courses with sample code
Schedule a free initial call to see if my video services are the right fit for your needs. It's risk-free and there's no obligation.
Don't have the time to create your own videos?
You've already invested in great documentation but developers are still clamoring for more learning resources to help them actually build and scale with your tool. They want to know how to do things right. They're tired of hit-or-miss YouTube content made by techfluencers wearing hoodies and mumbling into their microphone. You need to stay on your toes while you scale and your team has better things to do – if they are even equipped for video.
Imagine developers scaling sooner with your tool.
Imagine showcasing real-world customer scenarios and use cases instead of made-up examples. Imagine getting developers hands-on with your tool quickly when trying to learn. Imagine having a consistent brand experience across your learning resources that increases trust and confidence with developers and customers. Keep developers inside your owned content ecosystem instead of going off-platform and experiencing someone else's version of your brand.
Get video content from a top-rated Pluralsight author and educator
I've been creating video courses for dev tools for over 7 years. I can work with your team to incorporate your positioning and branding, and even co-create with internal SMEs or community ambassadors to create high-quality video training. Book your free initial call with me now. Why?
- I’ve upskilled over 12,000+ professional developers on different DevTools through my Pluralsight courses
- My courses consistently receive top ratings and feedback from learners
- I’ve worked on enterprise DevTools for over 12 years across multiple stacks and roles including frontend, backend, and infra
- I handle it all for you – soup-to-nuts. Better yet, I use a co-creation design process so you actually get a say in what gets taught
Would you like to see examples of my work? Here are a few clips from courses and client work I've made:
Sample Course Outline
Want to see a sample course outline?
How does it work?
You book an initial free get-to-know-you call with me to go over your custom video needs, answer questions, and go over the process.
Unlike most freelancers or agencies, I will always recommend lower-cost options and alternatives before offering my services.
If we agree it's a good fit and...
- If you know exactly what you need, I'll send a fixed-price proposal with multiple options so you know exactly what your investment will be upfront. The options will outline exactly what to expect in terms of commitment and delivery that are suited to your budget and needs.
- If you aren't exactly sure what you need, I'll propose a fixed-fee and time-boxed discovery project – for example, planning the curriculum or module outline for a course, creating a sample demo architecture, or doing a rough storyboard for a video. This is a low-risk way to get the ball rolling without worrying about making a big investment.
Ready to increase engagement?
Awesome! You can get started by clicking the button below to schedule your free initial call:
All custom video projects include:
- Initial outlining, storyboarding, and design
- Interviews and audience analysis (with customers or community members)
- Graphic and web design (with or without in-house assistance)
- Sample demo materials and code (e.g. GitHub repos, infrastructure templates)
- Dedicated Slack channel for project communication
- Unlimited reviews and feedback before production
Not only that, my work comes with several guarantees:
My clients get lovely results
“As a database company, content was a big void for us. Our product is hard to explain and requires a lot of technical depth. The only person in the company who could write about it was our CEO. When we saw Kamran had created a Pluralsight course around our product, we reached out to him to help us with our developer marketing and education.
Kamran has simplified complex features clearly and understandably for my team internally and our community. He has helped us design more engaging technical content and education through his excellent writing and communication skills and use of examples. He always puts a lot of thought, creativity, and research into his work which gets received really well by our developers and customers.
We expressed a need to create a product roadmap on a tight timeline to share with customers or prospects at an important industry conference. Kamran got us together to understand our value proposition more deeply on a business and technical level, he met with leaders across the org to understand upcoming features more deeply, and the end result was superb. Everyone was happy with it! We consistently get complimented on our roadmap presentation by Fortune 500 customers and prospects in meetings, and it's really improved our sales conversations with them.
Kamran shares his developer's mindset and we trust his advice and insight. He encouraged us to build a strong community over time which helped us increase participation. He's helped us navigate sponsorships and conferences to get better-quality leads. He's helped us create quality demos, especially regarding frontend technology in which we aren't experts. I've never found him to ill-advise me and believe me I've come across many of those types of consultants.
I personally expressed in our management meeting that no one in our company could provide such high-quality content, presentations, and videos.”
“In our time together at Target, Kamran was instrumental in the design and delivery of our new Web Platform, as we migrated our massive Target.com applications to a new architecture centered around Next.js.
Of all the engineers I've worked with, he ranks among the top in terms of his commitment to educating and leveling up his peers - from the many internal presentations and tutorial videos he produced on topics like performance, to countless pairing sessions and support in chat threads.
I was always impressed by his commitment to including stakeholders in the design process, and contributing high quality documentation & code comments for the solutions he helped deliver.
On top of that, he was a major advocate of TypeScript both inside and outside the company, a technology which added immeasurable value to our developer experience and application stability. He also helped lead a thorough performance audit of our site, fixing several findings, and sharing the rest with our teams as opportunities.
Finally, he helped us write various tools and lint rules to empower and educate our engineers toward best practices and effective patterns.
I'd strongly recommend Kamran to boost any team. Anyone who has worked with him would be excited to get the chance to work with him again in the future.”
How much will it cost?
It depends on what's needed and the factors involved. An initial discovery project will not exceed $5,000. For a full custom video project, the price will range from $10,000 to $150,000+. My minimum for a video project is $10k. Just to help with your budgeting, a 90-minute course will likely fall in the $20-30k range.
What are the types of videos?
For developer tools, there are different kinds of videos for different purposes:
- Explainer videos – used for content marketing, driving awareness, and evaluation, like a new feature overview
- Tutorials and guides – used for onboarding and adoption through shorter, task-specific guides with your dev tool, like deploying to AWS Lambda
- Product video courses – used for adoption, scaling, and customer success through a longer series of training and instructional content, like a Getting Started course or certification course
- Technology marketing courses – used for marketing and lead generation through upskilling potential developers or customers in your surrounding technology ecosystem, like a Data Modeling in NoSQL course for a DBaaS
Not only that, developers learn by doing – that means that nearly every type of video will need supporting material like sandboxes, demos, sample apps, GitHub repos, cloud-hosted infrastructure, etc.
If you don't know which might work best for your needs, that's what we'll uncover during a discovery project.
How do you learn our product?
I don't produce or create any content without shipping something to production first. This sample or demo is what is used throughout the video(s) and what we decide to build is something you can reuse and remix for later.
Normally when making samples and demos, you uncover bugs and issues because you are exploring a tool very deeply. One benefit of having someone work with fresh eyes and partner with your team is that I can directly inform you of friction or issues I encounter that you can fix that may have gone unreported by developers.
Why not rely on influencer marketing?
Developer community creators and influencers can be great sources of learning content however, content quality varies tremendously. In addition:
- There are only so many influencers until you reach saturation
- Content might only be accessible by paying
- Content may go stale or out-of-date
- Content may have factual errors that go unaddressed
- The production quality might be poor
- You have no control over the brand experience
- The author's style might not be "on-brand"
- Influencers won't create certification or tech marketing courses
- There's no guarantee of ROI, you're paying for reach
The main benefit of having your own video content is to provide an integrated, owned brand experience that you can control over the lifetime of your DevTool.
Developers trust developers which is why community content is perfect for smaller how-tos, tutorials, reviews, demo builds, and comparison video content to help build trust and credibility. That's why establishing community content style guides and supporting ambassadors in their content creation efforts from their unique point of view is important.
However, for feature explainers, showcases, onboarding guides, or technology marketing courses, having official, authoritative content that is tailored to your ideal customer profile and developer personas will help ensure a smooth DX to get started with your product. My co-creation process will involve community learners and could even involve partnerships with existing community ambassadors, if that is determined to be helpful.
Who would this be the best fit for?
I love partnering with creative technology teams and folks who love open source. I typically work with small developer companies with 1-5 DevRels who don't have the capacity or know-how to produce video courses. For example, I created a video course for a database services company that had no DevRel team at the time.
How could you know all the technologies we use?
I have Pluralsight courses on tools across the spectrum. I have been in the app dev space for over a decade in enterprise roles ranging from web designer to DevOps architect working across multiple stacks but even so, I don't have to. Most technology marketing courses that are effective are introductory courses anyway and due to the way I structure engagements, you don't pay extra if I have to hire an SME myself for a tech review.
How long will it take?
That depends entirely on what we discover and plan for during the design phase based on your situation, constraints, resources, learner expectations, etc. For example, having the help of your graphic design team for custom assets will be shorter than designing or sourcing custom assets myself.
Free up your team's time and get some pro video, click the button below to get started:
Still have questions? No problem, shoot me an email
I work with dev tools to remove barriers to adoption because my mission is to help reduce Net Developer Frustration in the world.
I love to teach developers and I routinely speak at international conferences like React Summit and NDC on technology topics. But, fun fact: my top-rated talk that I give multiple times per year is actually my personal finance talk where I teach developers how to manage their money better.
I am also a Pluralsight author and I've upskilled over 12,000 developers through my six courses on DevTools covering a range of technologies like Gatsby, Azure, GitHub, Cypress, Ionic, and RavenDB. My Azure courses were also on the AZ-204 certification path.
I host the DevEducate podcast and share tips on developer onboarding in my newsletter which has been featured in the Developer Avocados Weekly and DevRel Weekly newsletters. 🥑🍏
I used to build and design enterprise developer tools and was a tech lead on developer experience & enablement teams scaling million-visitor brand websites at Fortune 500 companies like Target and General Mills. My contributions have not only increased developer satisfaction but also increased the speed to market for both internal enterprise apps and consumer-facing product experiences.
I'm a dork, I love RPGs and home DIY, and I live in Minnesota where I work when it's cold out and take summers off with my kids for the 3 months it lasts.