Onboarding Video Training

Do you want a more engaging way to onboard and attract new developers?

Ditch hundreds of articles and incorporate your positioning, branding, and unique product features into a handful of video courses that will generate more leads and engage developers better.

There are two flavors of video courses I could help you with:

• A getting started Onboarding Course helps developers get up and running with your product with sample demos and code that complements your existing documentation.
• An introductory Technology Marketing Course helps developers in your ecosystem upskill and learn new technology related to your product that drives much higher awareness and generates higher-quality leads than written content.

Features

• Done-for-You Course Production Service: I can handle learner interviews, curriculum design, content development, visual design, and A/V production for you depending on your needs.
• Hands-on Experiences: Open source code samples and demos so developers can learn by doing and get hands-on through virtual labs.
• Flexible Hosting Options: Host the course on your own developer academy, embed it into your docs, or choose to distribute it on other video platforms like YouTube or Udemy.
• Peer-Reviewed: Technical reviews by your team or community ambassadors so your product isn't misrepresented and showcases idiomatic practices
• Community Integration: Support learning discussions with the tools you already use for fostering community growth.
• Co-Created: My process involves iteratively designing, reviewing, and creating the course with both internal subject matter experts and community learners that involve your team. You get to review it before it goes live.

Benefits

• Increase Qualified Leads: Developer companies like Chef, MongoDB, and Redis have all stated their video courses have been top lead generators.
• Increase Signups: Effective video learning paired with virtual labs can be 20% more engaging than passive video learning and gets developers building with your DevTool faster.
• Increase Community Participation: Learners that share their learnings, participate in study groups, or cohort-based learning expands your community.
• Deeper Community Insights: Get to know your community on a deeper level by having control and insight into the viewership of your course.

Advantages

• Higher ROI Than Written Content: DigitalOcean stated that it takes 300-400+ articles to even make a dent with SEO-based content marketing. LogRocket's blog has over 3,000+. Learn Chef has six technology marketing courses and is their largest lead generator since its inception.
• Differentiated Content: Your competitors haven't gotten the memo yet and are still writing endless articles hoping to get noticed. Those that have realized education as marketing drives better results like Chef, Redis, MongoDB, LaunchDarkly, Twilio, Storybook, Cypress, and dozens of others are enjoying its fruits.
• On-Brand: Have full control over the brand experience so you can maintain consistent quality, tone of voice, and visual design to match what you already have. Incorporate your positioning in creative ways that stands out against the competition.
• Owned Learning: Keep developers inside your owned content ecosystem instead of going off-platform and experiencing someone else's version of your brand.
• Tailored to Your Strategy: Use narratives that target ideal customer use cases, showcase features in ways your customers expect, and tailor content for the developer personas you have versus toy demos that don't have your customers in mind.
• Less Long-Term Maintenance: Who is going to maintain all the hundreds of articles you're thinking of creating? Tech moves fast. Any content will rot on the vine and generate negative brand impressions unless you water it. A limited set of courses is easier to keep up-to-date and I provide a generous "freshness" guarantee with my work.
• Remix and Reuse: Longform video content and transcripts can be remixed and reused into shorter-form content for social media, promotion, and omnichannel use. Heck, even GPT will probably be able to do it.
• Faster DX Feedback Loop: It's typical to uncover edge cases and issues with onboarding DX during the course creation process and your team can address them before community developers run into them in production.

“As a database company, content was a big void for us. Our product is hard to explain and requires a lot of technical depth. The only person in the company who could write about it was our CEO. When we saw Kamran had created a Pluralsight course around our product, we reached out to him to help us with our developer marketing and education.

Kamran has simplified complex features clearly and understandably for my team internally and our community. He has helped us design more engaging technical content and education through his excellent writing and communication skills and use of examples. He always puts a lot of thought, creativity, and research into his work which gets received really well by our developers and customers.

We expressed a need to create a product roadmap on a tight timeline to share with customers or prospects at an important industry conference. Kamran got us together to understand our value proposition more deeply on a business and technical level, he met with leaders across the org to understand upcoming features more deeply, and the end result was superb. Everyone was happy with it! We consistently get complimented on our roadmap presentation by Fortune 500 customers and prospects in meetings, and it's really improved our sales conversations with them.

Kamran shares his developer's mindset and we trust his advice and insight. He encouraged us to build a strong community over time which helped us increase participation. He's helped us navigate sponsorships and conferences to get better-quality leads. He's helped us create quality demos, especially regarding frontend technology in which we aren't experts. I've never found him to ill-advise me and believe me I've come across many of those types of consultants.

I personally expressed in our management meeting that no one in our company could provide such high-quality content, presentations, and videos.”

— Sabrina Globus, VP of Marketing at RavenDB

These come from case studies by Appsembler, a developer learning platform.

The results are pretty clear: developer education is a skeleton key to unlocking growth for your DevTool.

What to Expect

• You book a get-to-know-you call with you to go over your situation, answer questions, and go over the process if we determine it's a good fit
• I send a fixed-price proposal with multiple options so you know exactly what your investment will be up front
• Once accepted, I'll send a questionnaire to gather key info and schedule a Course Design Workshop plus a design sprint to share knowledge, understand learner & stakeholder needs, plan a marketing strategy, outline the curriculum, and design activities to ensure an effective course experience
• I co-create the samples, demos, and course with you and your team over several weeks
• We test the course and get feedback from beta learners
• Course launch! 🎉

Are you ready to accelerate developer adoption without endless content marketing? Click the button below to request more information over an initial call: