My Favorite Quotes

"Do what you can, with what you have, where you are." – Teddy Roosevelt
"He who chases two hares, catches none." – Proverb
"Don't let perfect be the enemy of good." – Author unknown
"Just fucking ship." – Amy Hoy
"If you're not embarrassed by the first version of your product, you've launched too late." – Reid Hoffman
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." – Maya Angelou
"A goal without a plan is just a wish." – Antoine de Saint-Exupéry
"Design is a dictatorship." – Aral Balkan
"The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact… those people have goals." – Seth Godin
"Things that are easy to measure are rarely important." – Seth Godin, Song of Significance
"In my books, characters rarely get what they want – but they always get what they need." – Neil Gaiman, Art of Storytelling Masterclass
"Good judgment comes from experience and experience comes from bad judgment." - Dr. Joe Lstiburek, building scientist


"It is not the critic who counts;
not the man who points out how the strong man stumbles,
or where the doer of deeds could have done them better.
The credit belongs to the man who is actually in the arena,
whose face is marred by dust and sweat and blood;
who strives valiantly;
who errs, who comes short again and again,
because there is no effort without error and shortcoming;
but who does actually strive to do the deeds;
who knows great enthusiasms, the great devotions;
who spends himself in a worthy cause;
who at the best knows in the end the triumph of high achievement,
and who at the worst, if he fails, at least fails while daring greatly,
so that his place shall never be with those cold and timid souls who neither know victory nor defeat." – Teddy Roosevelt (thanks HN)
"A successful person sets a goal for a challenge that is ahead but not too far ahead of where they are now." – somebody
"Growth is not a strategy. Growth is the outcome of a successful strategy and attempts to engineer growth are exercises in magical thinking." – Richard Rumelt, Good Strategy Bad Strategy
"If you fail to identify and analyze the obstacles, you don't have a strategy. Instead you either have a stretch goal, a budget, or a list of things you wish would happen." – Richard Rumelt, Good Strategy Bad Strategy
"If I could only be excellent at just one thing, what would it be? And how will I know I'm done/successful?" – Greg McKeown, Essentialism
"If you're thinking without writing, you only think you're thinking." -- Leslie Lamport, Controversial Leadership

Marketing & Sales

"Help people you like get what they want at scale for free." – Jonathan Stark
"Who is it for and what is it for?" – Seth Godin
"You do not write copy, you assemble it." – Eugene Schwartz
"Copy isn't good or bad, it's effective or ineffective." – Margo Aaron
"If my copy feels a bit edgy, if I’m a little bit afraid that I might be judged, or called out, or considered offensive, then I know I have something with juice." – Michael Max
"If people like you and they trust you, they may buy from you." – Jeffrey Gitomer
"People hate being sold to but they love to buy." – Jeffrey Gitomer
"Lead with the need." – Zig Ziglar
"90% of unhappy customers don't tell us about it -- but they do tell everyone else. Can we afford unhappy customers?" – Zig Ziglar
"What are you selling? What do your prospects buy? Are they the same?" – Zig Ziglar
"Everybody is tuned into the same radio station – WII-FM. What's In It For Me?" – Don Hutson