Big List of DevRel Metrics

So you want to measure your developer program? Here's a list of almost 50 DevRel metrics and measurements to bookmark and important diagrams from the Developer Relations book.

The Metrics Hierarchy.png
DevRel Program Metrics Aligned.png
Tracking Conversions Between DevRel Objectives.png
Assessing Conversion Rates Between DevRel Objectives.png

Remember that these are general metrics, including many "vanity" metrics that you may not want to track if you cannot tie them to overall business objectives.

Developer Product

  • Registered developers, accounts
  • Monthly active users (telemetry or API analytics)
  • Time to 'Hello World'
  • Product usage (e.g. amount of cloud resources)
  • Direct revenue

Developer Marketing

  • Search Engine Ranking
  • Social media followers, YouTube subscribers
  • Number of page or video views
  • Average % watched over 0:30
  • Number of 'likes', comments, or replies
  • Paid advertising performance (e.g. impressions, clicks, signups), ad analytics
  • Number of newsletters opened and links clicked
  • Number of blogs written and links clicked
  • Number of events attended, and developers reached
  • Number of sponsored events / attendance
  • Unique visitors or IP addresses

Developer Education

  • Number of newsletters opened and links clicked
  • Number of quick start guides written and their performance
  • Number of use cases written and their performance
  • Number of demo videos produced and viewed
  • Certification completions
  • Course completions
  • Learning sessions started

Developer Experience

  • Time to 'Hello World'
  • Number of code samples available
  • SDK downloads
  • GitHub activity

Developer Success

  • Number of case studies written
  • Product improvement suggestions captured

Developer Community

  • Churn rates of community members vs. non-community members
  • Lifetime value of active community members vs. active users
  • The number of questions/mentions on Stack Overflow The percentage of answered/unanswered questions on Stack Overflow
  • The number of GitHub project stars
  • The number of forks for company-hosted GitHub projects or projects that use a product library as a dependency
  • The number of community-answered questions in your Forum
  • The number of Stack Overflow or GitHub activities vs. your competitorsโ€™ stats
  • The number of content pieces written by a community member
  • Referrals by active community members


  • Product reviews
  • Awareness (via surveys)
  • Developer satisfaction score
  • Company, program, and product Net Promoter Score (NPS)
  • Product Earned Advocacy Score (EAS)
  • Tool usage, Target Addressable Market (TAM) penetration

Bonus Metrics and Measurements

Below are five bonuses that go a bit beyond DevRel only:

  • Net Developer Retention
  • North Star Metric
  • Earned Advocacy Score
  • Earned Growth Rate (Net Promoter 3.0)
  • Big List of Business Benefits

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