Big List of DevRel Metrics

So you want to measure your developer program? Here's a list of almost 50 DevRel metrics and measurements to bookmark and important diagrams from the Developer Relations book.

Developer Product

• Registered developers, accounts
• Monthly active users (telemetry or API analytics)
• Time to 'Hello World'
• Product usage (e.g. amount of cloud resources)
• Direct revenue

Developer Marketing

• Search Engine Ranking
• Social media followers, YouTube subscribers
• Number of page or video views
• Average % watched over 0:30
• Number of 'likes', comments, or replies
• Paid advertising performance (e.g. impressions, clicks, signups), ad analytics
• Number of newsletters opened and links clicked
• Number of blogs written and links clicked
• Number of events attended, and developers reached
• Number of sponsored events / attendance
• Unique visitors or IP addresses

Developer Education

• Number of newsletters opened and links clicked
• Number of quick start guides written and their performance
• Number of use cases written and their performance
• Number of demo videos produced and viewed
• Certification completions
• Course completions
• Learning sessions started

Developer Experience

• Time to 'Hello World'
• Number of code samples available
• SDK downloads
• GitHub activity

Developer Success

• Number of case studies written
• Product improvement suggestions captured

Developer Community

• Churn rates of community members vs. non-community members
• Lifetime value of active community members vs. active users
• The number of questions/mentions on Stack Overflow The percentage of answered/unanswered questions on Stack Overflow
• The number of GitHub project stars
• The number of forks for company-hosted GitHub projects or projects that use a product library as a dependency
• The number of community-answered questions in your Forum
• The number of Stack Overflow or GitHub activities vs. your competitors’ stats
• The number of content pieces written by a community member
• Referrals by active community members

Qualitative

• Product reviews
• Awareness (via surveys)
• Developer satisfaction score
• Company, program, and product Net Promoter Score (NPS)
• Product Earned Advocacy Score (EAS)
• Tool usage, Target Addressable Market (TAM) penetration

Bonus Metrics and Measurements

Below are five bonuses that go a bit beyond DevRel only:

• Net Developer Retention
• North Star Metric
• Earned Advocacy Score
• Earned Growth Rate (Net Promoter 3.0)
• Big List of Business Benefits