Much of effective learning comes down to simplifying ideas. Metaphors are a great tool for this. They don't have to only be limited to text. They can be visual (that's one of my favorite ways to explain things).

This recently made the rounds across the web but I didn't see it being shared within developer product circles.

The Expanding Dark Forest and Generative AI
Proving you’re a human on a web flooded with generative AI content

Maggie Appleton is a "metaphor designer" and creates visual essays. She's a phenomenal illustrator, as evidenced by her work on her website:

Cozy web illustration by Maggie Appleton
Credit: Maggie Appleton, The Cozy Web

Maggie illustrated this idea of the "Dark Forest", Cozy Web, and Dark Web as a forest visual metaphor and it's just so perfect. There's more to explore about the actual message and thoughts presented as it relates to developer communities – but we'll leave that for another time.

Visual metaphors can be used in tons of learning experiences like sales decks, courses, and roadmaps, as well as content marketing like articles. They are great for social media channels that emphasize visuals and when they really resonate, they could even be worth animating for the web.

Chef's Ask: Do you intentionally incorporate your positioning, messaging, and visual brand to design visual metaphors that explain your value proposition or the features of your product more clearly to developers and buyers?

Have a lovely day,

Using illustrations to visually explain metaphors and ideas

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Hi 👋 I'm Kamran. I'm a consulting developer educator who can help your DevRel team increase adoption with better docs, samples, and courseware.
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