Newsletter for DevToolers

A 1-minute DevEd tidbit every weekday

When you let me into your inbox, each weekday you should expect an email that will probably do at least ONE of these things:

• Tickle your funny bone
• Give you some food for thought
• Make you say, "Neato burrito!"
• Teach you something you didn't know the day before
• Give you an actionable tip to make your DX smoother

And in the BEST case, you get ALL those things.

I have a Post-It on my monitor to remind me every time I write an email that it's to help you remove friction and lower the learning curve of your DevTool. No joke.

A LinkedIn influencer had an image carousel about landing page design that said to provide "social proof" so here goes:

Just checking in – did it work??? You scrolled down this far.

I want to make sure so here's a CTA whose text doesn't match the other CTAs on the page which is breaking one of the Golden Rules of Landing Pages, however COULD work because Seth Godin would say it's a "pattern interrupt" and I feel like his word might override OtherPeoplesCopywritingAdvice():

"It almost worked but then I read that CTA and now I want to take a peek at what you've been saying »"

"Also, do you normally break the 4th wall like this?"

I'm sorry but this is how my brain works, I can't stop it, and it's going to come out sooner or later after you subscribe so you might as well be prepared. You did read this far so something must have worked. Listen, by now we're kinda besties right? Down here in the low-level landing page copy? Ok. So. I don't want to have you put on your tin foil hat just yet but you know that saying about dogs and the Internet and not knowing yada yada, well, now you can say that about GPT and not knowing whether this ENTIRE landing page was written by an AI. (It wasn't.) Makes you think, huh?

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