If questions are like coupons then XTREME couponing is like... answering tons of questions (no, like, tons). You know what I'm talking about. When Nana is holding up the line with her fanny pack bursting with coupons and you're like C'MON NANA, THIS IS
Coupons are something you have to apply intentionally to get the discount. You usually need to be on the lookout for them. In content marketing, questions are like coupons. Redeem them by dropping an answer apple and you get store credit on buying attention – developers are willing to pay you
I mentioned the other day that trending topics or news is like having a sale – a sale on knowledge acquisition, topics, audience targeting, and other content inputs, in other words, a tactic to spend less on the ingredients to cook your meals. But what type of content sales are there?
Saying you are marketing to "developers" is like saying you are marketing to "doctors." Which of the 68+ kinds of doctors, exactly? Have a lovely day, Kamran
As we were driving out of a small town today, a chalkboard sign posted outside caught my eye. Do you want to know why? I knew exactly who it was for (and what it wanted them to do). It said: It's not windy in here ⬅️ I knew it
My first "lovedown" (teardown). A new community service where I offer 20 mins of recorded feedback on your messaging/copy for dev projects/products. Batched every Friday, for free. This is for Erik, maintainer of Excalibur.js.
