Lovely DevEd by Kamran Ayub

Want devs to love your product?

Hi πŸ‘‹ I'm Kamran. I'm a consulting developer educator who can help your DevRel team increase adoption with better docs, samples, and courseware.

Let's Chat

Do you market and sell software to developers?

They expect better docs and samples

But maybe you don't have the time or in-house developer educators to give developers what they want.

Let's chat
According to the developer research firm SlashData, 47-65% of senior developers expect better docs and samples for high-quality APIs.

That's why your developer audience is asking for things like...

  • Better, clearer docs
  • More tutorials and guides
  • Deeper learning content
  • Quickstarts, toolkits, and templates
  • Real-world sample apps

If you need help educating developers on your product or service, you're in the right place!

Sabrina Globus's photo

β€œNo one in our company could provide such high-quality content, presentations, and videos.”

Get help from a world-class developer educator

As a Pluralsight author, I am proud to be in the top 1% of developer educators worldwide and have helped train thousands of professional developers to upskill in their careers. As a practitioner and a consulting developer educator, I help companies like yours improve their docs, courses, and samples so they resonate better and accelerate adoption.

... who also likes marketing 🫒

I've got a confession. I'm a little different than most devs – I actually like marketing. (THERE. I SAID IT.)

I understand you need to drive developers from the TOF to the BOF, and while I specialize in more mid-to-bottom-of-funnel content, I can totally work with your PMM and sales team to connect the dots and drive devs further down from your blog posts, articles, or social media while keeping your marketing goals in mind.

How I Can Help

I can work on a project- or contract-basis, and I prefer working with clients long-term. I use proven learning experience design (LXD) frameworks and methodologies that result in more engaging, accelerated learning so developers can get started with your product faster.

Here are the kinds of work I've done:

  • Define documentation strategy and approach
  • Create developer personas for marketing and DevRel teams
  • Audit docs and developer experience to find places where devs get stuck
  • Better communicate value propositions
  • Integrate live code editors and playgrounds
  • Develop open source templates and quickstarts
  • Create video courses and demo applications
  • Write deep-dive technical guides and eBooks

Here's what to expect if you work with me

Here's how I work:

  1. Discovery Process: You schedule a free discovery call or send me an email to chat about your situation.
    1. Initial Call: In the initial discovery call, I take a consultative approach and ask a lot of questions to get clear on how we'll measure success. This should take an hour but could go a bit longer.
    2. Paid Discovery Project: I don't take on projects where I can't tie my work to a measurable result. If we are not clear on success metrics but we still think it's a good fit, I will propose a paid discovery project which usually takes 1-3 weeks. The outcome is a clear, actionable plan. There is no obligation to hire me after this.
  2. Fixed-Fee Proposal: If it's a good fit and we are clear on the success measures, I will send a proposal with several options (at a fixed fee) with a clear scope to meet your budget and needs.
  3. Get to Work: You don't like meetings, I don't like meetings, so we work together over Slack. Reviews happen async in Google Docs, GitHub PRs, or other apps. I check-in regularly with progress updates (because we got clear on that, remember?)
  4. Wrap-Up: At the end of the project, whenever that is, I schedule a wrap-up to "hand over the keys" and get any feedback, celebrate wins πŸŽ‰
  5. If you love it, we'll do something else awesome together!

We'll probably be a good fit if:

  • You lead a developer GTM or DevRel team doing $6M+ in revenue
  • You don't have in-house developer educators
  • You have a primarily sales-led motion and want to start a developer-led motion
  • You want to educate and inspire developers
  • You love open source

Want to learn more? Schedule a free discovery call, and we can talk through your situation.

I promise not to get "sales-y." If I don't think it's a good fit, I'll try to refer you to folks who might be better positioned to help you.

Carolyn Lewko's photo

β€œKamran was very prolific and quick to supply the info we needed to help our client make an informed decision on their target market so they didn't waste money for an upcoming campaign. I would definitely recommend him.”

Alex Walton's photo

β€œKamran knocks it out of the park by making video training that goes beyond the typical 'death by PowerPoint' and takes full advantage of the medium.”

Jeremy Wagner's photo

β€œKamran is an excellent teacher with an approachable and pragmatic style. His teaching is backed up by years of experience as a web developer with both back and front-end experience at highly recognizable companies.”

Anders Johnson's photo

β€œKamran ranks among the top in terms of his commitment to educating and leveling up his peers.”

I Won't Suck Up Your Time

I know, I know – you've probably worked with freelancers or agencies that suck up your time – you know, time vampires. πŸ§›βŒ› I guarantee I am not a time vampire (yes, that's in my contract).

Since I don't charge hourly, there's no incentive for me to suck up your time. In fact, it's the opposite – I'm a big fan of systematizing processes, creating SOPs, and checklists. I also love doing this for clients. Not charging hourly lets me do my best work and create efficiencies that hourly agencies and freelancers can't match (and aren't incentivized to do).

"But how will you learn our tech? It's nuanced!"

Heard that one! My background is in enterprise web dev and platform engineering at companies like General Mills and Target – in roles ranging from frontend engineering to DevOps architect.

I'm also a Pluralsight course author who has helped educate over 15,000 professional software developers. Most of the courses I've developed over the years are for advanced topics across a range of tech like React, Gatsby, Cypress.js, PWAs, GitHub, Microsoft Azure, and RavenDB. It's my job to take complex things and make them approachable, and your APIs & SDKs are no exception.

Here's the thing: if someone like me can't grok your product or docs quickly with dedicated time, you definitely need my help. How do you think your average busy developer with a short attention span is doing?

Plus, I don't charge hourly – so you never pay for me to learn your product. Instead, I recommend starting with something like a "Getting Started" course, onboarding tutorial, or developer experience friction audit as a quick way that naturally leads me to get more familiar with your product.

Still not sure?

No problem, here are some ways to stay in touch with me async.

Subscribe to the blog

I send occasional emails during the week on what I'm learning about developer education to help companies remove barriers to adoption.

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Listen to experts share how education drives growth

Every other week, I sit down and chat with world-class educators and developer content creators to share strategies and tactics on how to grow your dev tool through exceptional developer experience & education.

Listen to the DevEducate podcast Β»

Work Samples

For more samples, check out my portfolio.
Developer Program Leaders Forum | Presentation, Discussion | Data-powered strategic decisions/DevRel
Developer Program Leaders Forum #1: Meeting Challenges and Scaling Sustainably in 2023After the Developer Program Leaders survey closed, we want to offer you…
Pluralsight Clips
Clips from my various Pluralsight courses covering Open Source, GitHub, Azure, Gatsby.js, Cypress, Ionic Framework, RavenDB, Docker, and Progressive Web Apps.

Hi, I'm Kamran πŸ‘‹

I work with dev tools to remove barriers to adoption because my mission is to help reduce Net Developer Frustration in the world.

I host the DevEducate podcast and have a newsletter on developer onboarding which has been featured in the Developer Avocados Weekly and DevRel Weekly newsletters. πŸ₯‘πŸ

I’ve upskilled over 12,000+ professional developers through my Pluralsight video training on DevTools like React, Cypress, Ionic Framework, Gatsby.js, and GitHub. My Microsoft Azure courses were part of the AZ-204 certification learning path.

I used to build and design enterprise developer tools and was a tech lead on developer experience & enablement teams scaling million-visitor brand websites at Fortune 500 companies like Target and General Mills. My contributions have not only increased developer satisfaction but also increased the speed to market for both internal enterprise apps and consumer-facing product experiences. I once won the Moonshot Award during Target's Innovation Week where I led a team that proposed a bet-the-business innovation to Target stores. I'd tell you what it was but I'd have to kill you.

I've shipped 9 web games on the side. One of the games was the #1 web game in the Ludum Dare 31 Game Jam and made it into the top 2% overall. Not bad for 72 hours.

I love to teach developers and I routinely speak at international conferences like React Summit and NDC on technology topics. But, fun fact: my top-rated talk that I give multiple times per year is actually my personal finance talk where I teach developers how to manage their money better.

I'm a dork, I love RPGs and home DIY, and I live in Minnesota where I work when it's cold out and take summers off with my kids for the 3 months it lasts.

Learn more about me Β»